So you want to start a wholesale distributorship. Whether you're currently a white-
collar professional, a manager worried about being downsized, or bored with your current job, this may be the right business for you. Much like the merchant traders of the 18th century, you'll be trading goods for profit. And while the romantic notion of standing on a dock in the dead of night haggling over a tea shipment may be a bit far-fetched, the modern-day wholesale distributor evolved from those hardy traders who bought and sold goods hundreds of years ago.
The
Distributor's Role
As you probably
know, manufacturers produce products and retailers sell them to end users. A
can of motor oil, for example, is manufactured and packaged, then sold to
automobile owners through retail outlets and/or repair shops. In between,
however, there are a few key operators-also known as distributors-that serve to
move the product from manufacturer to market. Some are retail distributors, the
kind that sell directly to consumers (end users). Others are known as merchant
wholesale distributors; they buy products from the manufacturer or other
source, then move them from their warehouses to companies that either want to
resell the products to end users or use them in their own operations.
Three types
of operations can perform the functions of wholesale trade: wholesale
distributors; manufacturers' sales branches and offices; and agents,. As a
wholesale distributor, you will probably run an independently owned and
operated firm that buys and sells products of which you have taken ownership.
Now, thus
blurring the lines. However, the traditional wholesale distributor is still the
one who buys "from the source" and sells to a re seller.
Getting Into the Game
Setting Up Shop."
State of the Industry
Starting Out
Operations
A wholesale
distributor's initial steps when venturing into the entrepreneurial landscape
include defining a customer base and locating reliable sources of product. The
latter will soon become commonly known as your "vendors" or
"suppliers."
Weighing
It Out: Operating Costs
The
Day-to-Day Routine
Who Are
Your Customers?
Retail
distributors: This
includes the distributors who sell to those retailers that you may find
impenetrable on your own. For example, if you can't "get in" at a
power retailer like Wal-Mart, you may be able to sell to one of its
distributors.
Exporters: These are companies that collect
United States-manufactured goods and ship them overseas.
Other
wholesale distributors: It's always best to buy from the source, but that
isn't always possible, due to exclusive contracts and issues like one-time
needs (e.g., a distributor who needs 10 hard hats for a customer who is
particular about buying one brand). For this reason, wholesale distributors
often find themselves selling to other distributors.
Finding a
Profitable Niche
Once you
have done the necessary research on your soon-to-be customers and competitors,
you will have a much better idea what type of niche your new company can fill.
Profitable niches in today's wholesale distribution arena include, but are
certainly not limited to, reselling products that require
Some advice's
Don't
overdo it when it comes to buying inventory.
Try to
get a grasp on your customers' needs before you invest in inventory.
If you
can get away with doing it cheaply at first (especially those with low
overhead), then go for it.
Be wary
of investing too much in short- life-cycle products, which you may get stuck
with if they don't sell right away.
Stock up
to a level where you can sell the product before you have to pay for it.

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